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Where and how we work is guided by where we can have the most impact.
This is both directly through the work we do and through partnerships.
In order to be most effective, we have three main considerations when choosing where & what we do.
The choices of the specialty coffee industry can positively influence the realities of both producers and the wider environment. This is true whilst its market value continues to accelerate.
In 2018, the total market value was an estimated $35 billion USD, and grew to over $90 billion USD in 2025.